Overview

Astro is the first quick commerce in Indonesia that delivers groceries and essentials within 15 minutes, 24 hours a day, and 7 days a week. Astro is also an on-demand platform that enables people to purchase electronics, snacks, and even pet foot in the quickest and most convenient way. Currently, Astro services only include few locations in Jabodetabek Area.

Astro aims to keep expanding its user base by maintaining current loyal customers and growing the active users, which could be translated into these two objectives:

To increase retention from 30% to 35%
To increase average daily active users from 230 to 870 daily active users / month

What I’ve Done

Conducted UX Research
Prioritized Problems and Solutions
Created Design System Documentation
Created Wireframe and Prototype
Carried out User Acceptance Testing and Preference Testing

The Process

I am put in a team of 5 as Associate Product Manager Intern in Discovery team and ****this case study tells the product cycle from discovering problems to implement the solutions. Here is the flow of this project:

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Discover Problems and Define Solutions

Capturing signal, define, and prioritize solutions using RICE KANO Frameworks

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Build Design System Documentation

Create a Design System Documentation to help in developing prototype

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Building Wireframe

Sketching and Building a wireframe to understand the new features

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New Design Implementation and Testings

Create a mockup prototype and do testing prototype to specific users